![]() But while all the advertising drums were sounding through the summer of ’95, one voice remained oddly silent: Congo’s original author, Michael Crichton. These days, Cohen might have said, “We made Congo for the fans.”Īt any rate, Cohen’s marketing campaign meant that he ultimately had the last laugh: Congogave Paramount its largest opening weekend of all time up to that point, and eventually went on to make $150 million worldwide – a drop in the ocean compared to Jurassic Park, but a success all the same. ![]() ![]() Where Steven Spielberg’s Jurassic Park had been largely greeted with praise two years earlier, reviews for Marshall’s $50 million film contained words like “dreadful,” “goofy” and “second rate.”Īrthur Cohen had a response for this, too: “ Congois not about reviews.” The only cloud on the horizon, as far as the movie’s box office takings were concerned, was that critics were roundly scornful of Congoand its high-camp revival of old jungle adventure movies. ![]()
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